Category: Practice
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The Illusion of Freshness: Why Photographing a Wet Beer Bottle Is a True Advertising Challenge
A perfectly shot beer bottle has something almost magical about it: it looks ice-cold, freshly opened, with tiny water droplets clinging to the neck like it just came out of the fridge. But creating that look in a studio? Much harder than it seems. What appears to be a fleeting moment is actually the result…
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Shooting RAW – Why should I do this?
There’s a stubborn myth in the photography world: “Real” photos shouldn’t be edited. Some believe that post-processing somehow fakes reality — that only untouched images are honest. But that idea doesn’t hold up. Whether film or digital, a photo is never finished at the moment you press the shutter. It’s finished in the process —…